About Us

Dr Bruce Allan is our managing director. He is a GP Partner in a large PMS practice in Worthing and Managing Director of Shelley Community Pharmacy, one of the busiest pharmacies in the South East. He has previously served as a PEC member and is currently Chair of the Cissbury Commissioning Consortium covering 108,000 patients. He is also a LMC representative and Director of a large GP Provider Company, Innovations in Primary Care Limited, covering 450,000 patients in West Sussex. He is passionate about implementing better solutions for patients.

Dr Paul Daniels is our pharmacy director and has dual registration as a general practitioner and as a pharmacist. He is the founder and MD of Lime Tree Pharmacy and co-founder of Shelley Community Pharmacy. He has devoted his career to improving clinical services in the community by developing novel systems that allow the fullest integration of retail pharmacy and general practice at co-located sites.

Alasdair Forman is our commercial director. He has over twenty years experience in the City of London in a number of key roles including Head of Mergers and Acquisitions for a global financial services company; international finance director for a large and globally diversified business and managing director focusing on strategic development. More recently he has been finance director of a media company and is currently a director of a Lloyds' insurance broker. He is a chartered accountant and an associate member of the Association of Corporate Treasurers.